Recording Academy “Grammys” Extends Support To Music Creators In Africa, Middle East

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To strengthen its presence and services in this rapidly growing music industry, the Recording Academy known for ‘Grammy Awards’ has partnered with Ministries of Culture and key stakeholders in the Middle East and Africa.

The Recording Academy is expanding its global efforts to support music creators in the region.

Harvey Mason Jr., CEO of the Recording Academy, expressed excitement about the initiative.

He said: “Music is one of humanity’s greatest natural resources.

“It is critical that the people who dedicate themselves to creating music have support, resources, and opportunities, no matter where they are from.”

The Academy is collaborating with the Ministries of Culture in Kenya, Saudi Arabia, and Nigeria, the Department of Culture and Tourism in Abu Dhabi, the Rwanda Development Board, and the Ministry of Sports, Arts and Culture in South Africa.

Memorandum of Understanding (MOUs) have also been signed with Ghana and the Ivory Coast.

Panos A. Panay, President of the Recording Academy, emphasised the global vision, stating, “Our expansion into these fast-growing regions reflects our commitment to fostering a truly global music community, where creators at every stage of their careers and from every corner of the world have the resources and support they need to thrive.”

This initiative marks the first phase of the Academy’s global support plans and it also coincides with the 25th anniversary of the Latin GRAMMY Awards® and follows the first overseas GRAMMY Awards show in Seville.

Last year, the Academy also partnered with the U.S. State Department on an initiative to promote peace through music.

Akosua Dentaa Amoateng MBE, a British-Ghanaian entrepreneur famed for her GUBA awards in the UK, has also taken to social media to celebrate the announcement whilst disclosing the role she played in this feat.

She said, “Finally, the news is out – Grammy Africa! As a senior consultant to the President and CEO of the Recording Academy (Grammys), we have been working behind the scenes for this historic moment.”

“Over the past year and a half, I have had the privilege of working with the Grammys team to make this vision a reality with my brothers @liban_soleman @efe_one This journey has included organizing meetings with heads of state and leaders to ensure a successful global expansion.

“I am incredibly thankful to be part of this historic milestone in the global expansion of the Recording Academy. Thank you @harveymasonjr for giving me this once-in-a-lifetime opportunity!” she wrote on her Instagram page.